This month's challenge is all about refreshing your content strategy. And it starts by understanding what content is actually working for your business. What content has been a touch in opportunities or closed won deals? Are there particular pieces of content that are missing from the sales process?

As marketers we tend to put a long of effort into creating heavy assets we can gate and collect leads from, when in actuality MOFU blogs, case studies, and nurture content works harder for you to educate your buyer and make the sale. So where are you putting your effort? And where should you be? Now is the time to take a peek under the hood, see what content is performing for your organization and double down on creating more of it or improving its performance.