In the spirit of being better, every month I'm going to challenge you to do things just a little bit differently. Maybe it's trying a new approach to an old problem, implementing a fun or novel idea, or reading a book our team found particularly helpful. Whatever the case may be, it's all in the name of improvement. 

This week's challenge: Assess how you're accelerating the buyer's journey. Yes, you've gotten a potential buyer onto your blog or gated asset, but have you thought through the next step? What are you doing to encourage more content consumption? Or get them to nurture faster?

I'll be giving all of our tips away in this upcoming webinar August 27th. Sign up to get the advice straight from me!

If professional development is always at the bottom of your very long to-do list, consider this an easy way to earn a well-deserved (and long-awaited) checkmark.