In this "How To" speaker series, strategic marketing leaders share their best tips for solving everyday marketing challenges.

This episode features Laura Ramos, VP, Principal Analyst at Forrester. In the video, Laura explains how marketing needs to keep the dialogue going with existing customers. In fact, she says that customer-obsessed companies are three times more likely to grow their revenues by 10% on an annual basis. 

Want to start creating great experiences at every stage of the customer journey? Get inspired by our Customer Journey Handbook.