In this "How To" speaker series, strategic marketing leaders share their best tips for solving everyday marketing challenges. 

This episode features Christina Bottis, CMO at Coyote Logistics. In it, Christina shares four reasons why you should prioritize speaking to your customers at least once per week. If you haven't picked up the phone in awhile, prepare to be inspired to do so!

Want to become a more customer-centric organization? Get a head start with our Customer Journey Handbook.