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Why Content Experience is on the Rise in B2B Content Marketing

Today, the experience around your content is as important as the content itself. In order to create great content experiences for your buyers, marketers need to focus on not just creating content, but activating it throughout the buyer and customer journey.

In this webinar, Uberflip’s CMO, Randy Frisch, and a guest speaker from Forrester explore recent research around Content Marketing Platforms For B2B Marketers and the changing landscape of B2B content marketing.

This webinar recording explores:

  • Where you need to focus your content marketing efforts in 2019
  • What makes a winning content marketing platform for B2B marketers
  • Why activation is key to driving pipeline, revenue and customer value
  • How focusing on content experience will help you win at activation