How to Optimize Content to Accelerate Lead Gen & Fuel Marketing Automation

November 19, 2015 Yoav Schwartz

Not enough leads? It’s not your content’s fault.

The reality is that creating great content isn’t enough. Marketing automation also isn’t enough. You need to create a great content experience that’s designed to help you reach your goals while working seamlessly with your marketing automation platform.

In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your marketing automation initiatives.

Key Takeaways:

  • How to optimize the content experience for lead generation
  • How to use premium content to pump up your pipeline
  • How to create an integrated system of tools that connects content to marketing automation

Learn how to optimize content to accelerate lead generation and fuel marketing automation in this session from Demand Metric's Marketing Automation Virtual Summit

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About the Author

Yoav Schwartz

Yoav is the co-founder and CEO at Uberflip and is responsible for driving the mission, vision, and goals of the company. He spends considerable time working with his team to continuously delight and surprise Uberflip's customers.

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