B2B Marketing needs to be reinvented. And in 2020, marketers want to get back to putting the buyer, the customer, the human at the center of their strategies to reduce the friction between buyers and sellers. The best way to reduce that friction is to create a new way to engage with the people who are on your website or who have given you their ever so precious email.
Not only will this make the people you are marketing and selling to happier, it will naturally increase your conversion rates. Using real data and statistics we’ve created a blueprint framework to providing authentic and personalized engagement with your buyers at every stage of the funnel.
Hear from Mark Kilens, VP of Content and Community at Drift and Brianne Price, Content Experience Manager at Uberflip, as they discuss how today’s most successful marketing programs utilize human-first experiences to engage and accelerate the buyer’s journey.
During this session you’ll learn:
- New ways to engage with people who are on your website and have given you their email in an authentic and more personalized way
- To focus on the experience across the entire marketing journey from your customer’s perspective
- A blueprint framework to reduce friction between buyers and sellers