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How to Personalize Your Marketing Campaigns Without Getting Overwhelmed

Personalizing marketing programs and campaigns can seem like a daunting task. But in this video, Hillary Lupo Carpio, Director of Account-Based Marketing at Snowflake explains how thinking about personalization as relevancy can eliminate fears and prevent marketers from getting overwhelmed. Being personalized and relevant can be as simple as segmentation or as complicated as a 1:1 approach, but using the right strategies and tech can help.