How to Personalize Your Marketing Campaigns Without Getting Overwhelmed

March 10, 2020

Personalizing marketing programs and campaigns can seem like a daunting task. But in this video, Hillary Lupo Carpio, Director of Account-Based Marketing at Snowflake explains how thinking about personalization as relevancy can eliminate fears and prevent marketers from getting overwhelmed. Being personalized and relevant can be as simple as segmentation or as complicated as a 1:1 approach, but using the right strategies and tech can help.

Previous Video
How to Personalize Destinations Using Demandbase and Uberflip
How to Personalize Destinations Using Demandbase and Uberflip

Have a minute? Learn how you can easily personalize your marketing campaign destinations using Demandbase w...

Next Video
Uberflip's Formula for Accelerating the Opportunity Journey
Uberflip's Formula for Accelerating the Opportunity Journey

In this video, Marketing Programs Manager Arabi Siva shares the details of Uberflip's own opportunity accel...