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Dark Side of the Funnel: Using Intent Data to Create Personalized Content Destinations

Are you meeting your prospects where they are, or making them come to you? In this video, Aprimo’s Ed Breault and Lisa Sharapata share how they’re using intent data from the dark funnel to attract (and engage) prospective customers with content experiences that are personalized to speak to their unique challenges and pain points. Watch now to find out how they're doing it!