Secrets of B2B Content Marketing Success with Influencers

March 24, 2016 Hana Abaza

According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources.

Inspired by the need to scale content marketing performance, a growing number of B2B marketers are creating better quality content that gets shared more often, reaches more prospects and grows their influencer network – all at the same time.

In this presentation, Lee Odden, CEO of TopRank Marketing explains how to leverage influencer content programs to attract and engage business buyers.  

You’ll learn:

  • How to identify, qualify and recruit the right influencers
  • How to use the 'Attract, Engage, Convert' model for influencer and content performance optimization
  • Best and worst practices when working with influencers on an ongoing basis

Running your first influencer campaign? Learn everything you need to know before you get started in our eBook.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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