Content is crucial to virtually everything we do in marketing. But often marketers aren’t leveraging their content after they click publish for their campaigns. In a recent report, 74% of respondents said they felt confident they could identify the right accounts and 63% said they could attract them, but only 11% felt confident they could engage their buyer.
That’s where Uberflip comes in. Uberflip helps you make the most of your content by taking disparate blog articles, infographics, videos—virtually any piece of content—and creating engaging experiences and destinations for your marketing campaigns.
With Uberflip, you can create the kinds of experiences that direct leads and target accounts to the next piece of content, moving them further down the funnel along the path to education and eventual purchase. Best of all, you can discover what content attracts, engages, and compels that next action. Talk about audience insights.
But how exactly does it work? That’s the million-dollar question.
How does Uberflip work?
The best way I’ve heard Uberflip described is as a layer between your website and marketing automation platform (MAP).
Your website is the face of your product, services, and company. It houses product information, case studies, sign-up pages, sometimes an ebook or two. And as a marketer, it’s a bit cumbersome to update—you usually need a developer to do so—but it works because you’re not making changes all that often.
Because websites are a pain to update, most marketers have a blog hosted on a CMS like WordPress so they can publish content as often as they like.
Uberflip doesn’t replace your blog (although it can also do that); it works alongside it. Uberflip makes all your blog content—as well as your marketing content (such as ebooks, whitepapers, and webinar recordings) that is far too often hidden, homeless, or collecting dust in the deep corners of your servers somewhere—much more surfaceable, shareable, usable, and, most importantly, effective.
How? By allowing marketers (that’s you!) to publish that content quickly, package it up however you like for ABM and demand generation campaigns, and capture lead data right alongside your top performing blogs by integrating with your MAP...something your CMS can’t do, and your IT team sure as heck won’t want to do on your website. But when you add Uberflip to your tech stack, you won’t need them to.
With Uberflip, you can ensure website visitors can access all your best (and latest) marketing content through the top-line navigation on your site, providing a seamless experience from website to content library. Finally, because Uberflip and your website play well together, you can engage website visitors about to bounce by serving up your supreme marketing content directly on the page.
As a layer between your website and your MAP, Uberflip is truly a tool built for marketers that allows marketing teams the autonomy to both create and manage brilliant content experiences, direct and accelerate buyer journeys, and build rich lead scoring models based on content consumption data and audience insights.
How do you use Uberflip?
Uberflip is a content experience platform (CEP) that enables marketers to take content and package it into digital experiences relevant to target audiences. When we say “experiences,” we’re most often talking about destinations or collections of content, like this:
In the above example, we curated this collection of content and sent it to attendees of a webinar we ran. In it, we included the recording, slides, related content, and a CTA to download a free guide on the same topic. That’s what we call personalized, relevant, and valuable post-webinar follow-up!
But when we refer to content experiences, they can take on many forms:
Like this one for your post-event follow-up.
Or this nurture destination for your nurture campaigns…
Or a content hub for your inbound marketing...
These are just a few examples to help you understand what we mean when we refer to content experiences or destinations. There are so many more ways you can use Uberflip.
How to use Uberflip in 5 easy steps
Here’s how you’d use Uberflip to create content experiences (of any kind) in five easy steps:
- Centralize: Bring all of your content into one place using RSS feeds so you can take stock of what you have and control how it’s being presented.
- Organize: Audit your content and label it using back-end tags so you can easily find assets by persona, topic, funnel stage, and type. This step will make creating experiences so much easier.
- Personalize: Determine the type of experience you want to create and build a stream of content in Uberflip personalized to your audience. Hand-pick content, add a banner, create calls-to-action contextualized to the content... Go nuts! And create it all in mere minutes.
- Distribute: Get your content out there via social, paid ads, email, sales outreach, or use the SEO tools to optimize content for inbound.
- Generate results: See what pieces of content are being visited, consumed, shared, distributed by your sales team, and recommended, all from your dashboard in Uberflip.
Uberflip helps you manage experiences, accelerate the journey for your buyers, and collect audience insights. It’s an all-in-one solution that’s easy to use, puts you in control, and gives you the data needed to make decisions about your marketing. It’s also pretty fun to use! And fast.
Like this stream right here. I put this together in just a few minutes. Pretty cool, right?
How will Uberflip work for you?
So that’s how Uberflip works in a nutshell, and how you can use Uberflip in five simple steps. But how will Uberflip work for you? There’s only one way to find out.