[Analyst Report by Forrester] Accelerate Your Buyer's Journey
Published Date
Read the report to learn:
- How the pandemic has changed buyer behavior and the need to scale personalization
- Where marketers are falling short when it comes to identifying, attracting, and engaging buyers
- How content experience impacts ABM, demand generation, and value for existing customers
- Forrester’s three important recommendations to maximize the value and results of implementing a content experience platform