WHITEPAPER: Responsive Design – An Overview for Marketers
With the recent proliferation of tablets and smartphones, marketers are faced with the challenge of creating engaging experiences for their audience regardless of the device they use. Responsive design has proven to be the answer and our whitepaper explores what marketers need to know about this approach to web and mobile design.
Some intriguing facts…
- US tablet adoption is expected to increase by 40% in the next 4 years from 52.4 million in December 2012 to 75.88 million by 2016.
- Comscore predicts that mobile devices will overtake traditional desktops usage this year.
- A study by Compuware revealed that 57% if users won’t recommend a business that has a bad mobile site, and 40% of users will visit a competitor’s site rather than using a website that isn’t optimized for their mobile device.
Check out this free whitepaper to learn everything marketers need to know about responsive design.