Marketers will now be able to get a holistic snapshot of how their content is performing.
Toronto, Canada August 20, 2014 — Uberflip announced today the launch of Content Score, the latest Uber-feature that provides content marketers with an instant and accurate measurement of how successful their content marketing efforts are. With the capabilities of Content Score, marketers are able to quickly assess which efforts have the most value and in turn, help drive their overall marketing strategy.
Uberflip’s simplified solution measures each piece of content within a customer’s content Hub, providing them with a score of 0 to 100% — 100% being a perfect score. While the score measures individual pieces of content, it also takes into account the need to measure and monitor content as a whole, and continues to measure every piece of content on a monthly basis. Content Score evaluates each piece of content based on five attributes: page views, shares, landing visits, call-to-action click-throughs, leads generated, and assists. Uberflip’s calculations of these attributes are measured in relation to one another, which provides much-needed insight into the overall success of a marketer’s content efforts as evaluated by the above factors.
“To help customers measure their content marketing ROI, we’ve always provided key metrics about page views, engagement, and call-to-actions. But this wasn’t enough. Marketers were lacking actionable insight into how well they’re doing, what needs to be improved, and how many leads they’re generating. Bottom line: they need to answer the question ‘is it worth it?’”said Yoav Schwartz, CEO of Uberflip. Schwartz added, “Helping marketers find a quick and easy way to answer this question is what lead us to creating Uberflip’s Content Score.”