Let's face it - great marketing is hard work. Keeping your brand relevant is always a challenge, and creating the perfect campaigns can take months of planning. Now, imagine doing all of that without any advance notice. Welcome to the world of real-time marketing!
We're now living in an always-on society in which everyone is seconds away from accessing nearly anything. As a result, something can go from obscurity to a worldwide sensation within a matter of minutes (think of Ellen's Oscars selfie that temporarily broke Twitter!). These moments are a marketer's dream: High engagement with an audience that is hungry for more content about a certain topic.
Real-time marketing can be a seemingly impossible challenge for companies that are used to long development and approval processes. Even those that have the freedom to act quickly can crash and burn when trying to jump in on trending topics. But fear not - we've got you covered!
In this eBook, you'll learn how to:
- Participate in and lead real-time conversations
- Identify emerging topics that are relevant to your brand
- Avoid attracting the wrong attention and damaging your company's image
- Prepare and utilize your available resources to be ready for unannounced marketing opportunities