We all know what it means to create content and why so many organizations have invested in content marketing.

B2B organizations who have invested in content are now faced with the following content creation challenges:

• Keeping up with content demands
• Supplying content for the entire buyer journey
• Generating effective content ideas (and avoiding content marketing flops)
• Refining their content creation process to increase productivity and efficacy

The definition of content creation is simple, but the process behind deciding what content needs to be created, and actually facilitating the creation of that content, can be incredibly (and unnecessarily) convoluted.​

This eBook will provide you with an advanced understanding of content creation in the B2B space, as well as examine the key processes and tools that B2B organizations can use to overcome content creation challenges, including ideation, content marketplaces, curation, and workflows.