Suit Up! How to Create Tailored Content Experiences with Marketing Streams

March 4, 2015 Emilie Hamel

Tailored Content

As diverse as your content mix can become, from videos and tweets to top of the funnel eBooks and product-related posts, it’s essential that you use Marketing Streams to strategically organize the content you aggregate within your Uberflip Hub.

But with a little out-of-the-box thinking, you can get really creative with how you use Marketing Streams and serve up content experiences that are truly tailored for your audience.

Organize all your content for different verticals/topics/interests

The most common use case for Marketing Streams is to organize your content by type, topic, or vertical according to your buyer personas to help them find what they’re looking for.

Custom Stream

Emma, in the example above, has decided to use Marketing Streams to divide their content into groups of various topics: customer stories, design and inspiration, and email automation, just to name a few. This sort of organization increases content visibility for visitors.

And while this is the most common use case, you can get even more strategic with how you organize your content.

Reach out to prospects with hyper-targeted content experiences

With the ability to not only collect content but adjust the copy and personalize the CTAs within a Marketing Stream, your Sales Team can leverage a personalized content experience to reach out to prospects.

Since these hyper-targeted Marketing Streams are hidden, only those with the link may see it. You can also assign individual members within your Uberflip Team the Sales Rep role specifically for this use case.  

Custom Stream for Sales Enablement

This is one way that we use content for Sales enablement purposes here at Uberflip.

Curate customer advocacy (for social proof)

If you’re actively engaged in content marketing and your company is doing something right by your customers, chances are that people are saying nice things about your brand out there on the Internet.

Customer Advocacy Custom Stream

Using a Marketing Stream to curate tweets about your brand is a great way to show off this praise, like in the example above from Atalasoft. You can do this manually or you can automatically curate the tweets you “favorite” and set Smart Filters to curate only the ones you want. You can even embed these Marketing Streams on your Sales site or landing page.  

Promote or cover an event

You can use Marketing Streams to automatically curate content in real-time as it relates to your event.

This can include but is not limited to: tweets based on a specific hashtag conversation, articles covering the event, promotional Flipbooks, presentation slides from speakers via SlideShare and more!

You can create relevant CTAs to get visitors to sign up for the event (a great way to promote early bird pricing) and show off any special offers you might have.

The example below shows a Marketing Stream for Inbound 2014. You can see below that we pulled in Instagram photos with the #Inbound2014 and created relevant CTAs. Even though the event has passed, we can still show off pictures from the event and use to promote Inbound 2015!

Event Custom Stream

Get creative with marketing streams

Creative Custom Stream

As you can see in the above example from Freshbooks, they're using Marketing Streams to tailor content for their American and Canadian audiences, and having a bit of fun with it (eh!).

Since every company and its approach to content marketing is different, there’s a lot of opportunity to find creative ways to organize your content. With Link CTA tiles that let you direct the visitor’s content experience, Marketing Streams offer you a chance to strategically organize that experience around their needs, trimming the fat and offering up a tailored experience of articles, eBooks, videos and more.  

Use Markteing Streams to build a content library that supports today's buying process. Learn how in our free webinar.

About the Author

Emilie Hamel

Emilie is a Customer Success Specialist at Uberflip. Before joining the Uberflip team, she worked at an experiential staffing agency, helping brands provide tailored customer experiences.

Follow on Google Plus Follow on Twitter More Content by Emilie Hamel
Previous Article
5 Direct Response Copywriting Techniques For Content That Converts
5 Direct Response Copywriting Techniques For Content That Converts

Use these simple principles of direct response copywriting to help boost the performance of your content ma...

Next Article
5 Reasons Why I Refuse to Share Your Blog Post
5 Reasons Why I Refuse to Share Your Blog Post

Why is your content unshareable? Here are 5 things you should NOT do when creating shareable content.

Who Should Own the Content Experience in Your Organization?

Get the Ebook