It takes a lot of time and resources to produce interesting content, and it takes even more to make sure that content is targeted enough to move buyers through the sales funnel. According to IDC, the average sales cycle for a B2B technology purchase can take up to five months and involve up to seven buyer personas, each one with their own content needs. Suddenly you start realizing the need for an expanding library of lead-nurturing content ready to go.
One of the best ways to keep up is by incorporating custom content and curation into your strategy (psssst - our Marketing Streams feature was designed for this). The following infographic highlights the importance of curated content streams for lead nurturing and how this tactic can help you remain relevant to your prospective buyers as you travel with them on their buyer journey.
Tweet the facts:
24% of content marketers say their biggest obstacle is engaging their audience - Tweet it
82% of prospects say content targeted to their industry is more valuable to them - Tweet it
46% of content marketers are creating targeted content based on buyer personas - Tweet it
Embed this infographic on your own website:
<a href="http://www.uberflip.com" target="_blank"><img src="http://mktcdn.uberflip.com/uberflip_infographic_custom_content.jpg" alt="Content Mixology: Engaging Audiences With Custom Content" /></a>
About the AuthorMore Content by José Antonio Sánchez