Creating and sharing content is all well and good, but if you don’t know what’s actually working you’re wasting a whole lot of time and energy. Measuring analytics is key to any content marketing strategy. Those numbers will tell you a lot about what your audience wants — so listen to them!

In this infographic, we look at the steps from publishing content to measuring it, how much importance marketers place on analytics and key insights you should be looking out for. Dive in!

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