You’ve probably heard the term ‘responsive design’ being tossed around, yet most marketers are unaware of the significant benefits that adopting responsive design technology can yield. Responsive design allows content to be viewed seamlessly on any device through a single website. Ethan Marcotte, the author of Responsive Web Design and the man behind the concept, explains that “now more than ever, we’re designing work meant to be viewed along a gradient of different experiences. Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.” He explains that responsive design is a response to the multitude of devices that businesses and developers need to support.

Here are 4 awesome examples of responsive design technology by brands of all sizes. Check out these websites on your desktop, tablet, and smartphone to see how the content intuitively adjusts to the platform you’re on. If you’re viewing the examples on a desktop, try resizing your screen size to see how the content seamlessly adapts.

Food Sense

In the food blog landscape, SEO efforts are extremely important for getting a brand noticed. Food Sense has gained a lot of recognition for their responsive design website and its clean interface both on desktop and across mobile devices. While certain elements of their website have been rearranged for mobile, the brand’s feel and identity is similar across devices. Food recipes also have a high propensity to be shared so Food Sense’s SEO efforts are optimized by having one website URL that gains the benefits of social shares and links.

The Disney Store

For a global brand such as Disney, it’s imperative to quickly adapt to changing trends and technology. Disney and other online retailers need to have seamless websites if they are to encourage purchases from visitors; clunky or unresponsive websites will simply frustrate customers and turn them towards competitors. Disney is a great example of a company making use of responsive design technology. Regardless of the device being used, customers will be faced with a great experience and can easily purchase items wherever they are. Disney’s responsive website is ready for any devices that come out in the future, allowing them to be ahead of the technology curve.

The Boston Globe

In order to improve user experience and simplify access to the content on their site, it made sense for The Boston Globe to use responsive design; ultimately, the news site can maintain and improve user experience by adopting this web technology. Considering that traditional newspaper readership is declining, it was a smart move for The Boston Globe to turn their attention online.

The Cacao Tour

The Cacao Tour is an example of web design done exceptionally well using responsive design. While their home page on desktop shows an inviting image of a chocolate trail, their mobile version loses this background and brings gallery images to the forefront. The drop down menus on the top of the page intelligently re-adjust on mobile, allowing the entire top banner to comfortably fit on mobile screens. This is a great design as it can be frustrating for users when tabs are too small on mobile or when they can’t easily find the information they’re looking for.

To learn more about the significance of responsive design for marketers, check out our whitepaper.

About the Author

After graduating from the HBA program at the Richard Ivey School of Business, Aaliyah launched her career as Marketing Coordinator at Uberflip! Prior to her HBA, Aaliyah also completed a Bachelor in English at Western University.

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