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Why Content Experience Is the New Content Marketing [Podcast]

 

Anna Hrach, Strategist at Convince & Convert, and Randy Frisch, Co-Founder, CMO, and President of Uberflip, discuss the upcoming changes in the Content Pros Podcast and the importance of the Content Experience.

Special Thanks to Our Sponsors:

In This Episode:

  • Why it’s time to take content creation to the next level
  • Why just having a popular piece of content is not enough

Quotes From This Episode:

“When we start to talk about the Content Experience it’s not just about marketing your product with content. It’s really about the entire experience.” — @annabananahrach

“People have content creation down. The problem that we have now and that we’re all confronting is where do we go from here?” — @annabananahrach

Resources:

Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch