Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.
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In This Episode:
- How to implement deeper segmentation
- How to better use data to improve segmentation
- How to balance creating content for a specific audience and being flexible enough to repurpose it
- Ways to more efficiently organize content data
Quotes From This Episode:
“Data is your friend.” — Lisa Kenney
“See the whole story. Then you can make better decisions.” — Lisa Kenney
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