Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.

Special Thanks to Our Sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• How to implement deeper segmentation
• How to better use data to improve segmentation
• How to balance creating content for a specific audience and being flexible enough to repurpose it
• Ways to more efficiently organize content data

Quotes From This Episode:

“Data is your friend.” — Lisa Kenney

“See the whole story. Then you can make better decisions.” — Lisa Kenney

Resources:

• Blackbaud All Access Pass
• Lisa’s Tech Stack: Uberflip, Brightfunnel, Salesforce, Marketo
• SnapApp

Visit ContentProsPodcast.com for more insights from your favorite content marketers.