Why Convince & Convert Values Culture and Consistency when Creating Content [Podcast]

January 9, 2018 Randy Frisch

Anna Hrach, Strategist at Convince & Convert, joins the Content Pros Podcast to discuss culture and consistency.

Special Thanks to Our Sponsors:

In this Episode:

  • Why websites should be treated as content hubs
  • Why there should be consistency of content between various channels
  • Why hiring someone who fits the business culture is more important than immediate skills
  • How to pick the right content creators

Quotes from this Episode:

“There’s way more to this than just words.” — @annabananahrach

“Having the wrong person on the team, from a culture perspective, is more detrimental than finding someone who doesn’t quite know all of the skill sets that you need them to know.” — @annabananahrach

Resources:

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About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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