Content and thought leadership are both king. But if they had a fight, content would win.

First off, content doesn’t just have to be a thought leadership exercise. Secondly, it isn’t something that just the content marketer owns.

In this episode of The Marketer's Journey podcast, I interview Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture as a CMO.

What we talked about:

• Natalie is highly self-taught and has a voracious passion for learning
• What the exact relationships between content and thought leadership should be
• Why culture and team dynamics are everything
• Go on safari to truly disconnect from work (and see big cats)

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!