The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared.

I recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem.

What we talked about:

• How being a mini CMO prepared him to wear all the CMO hats
• His take on how the sales process is broken (and how to streamline it)
• Why marketers should think like consumers
• Four weeks off a year is the bare minimum

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!