In an ideal world, when a marketer leads with the value their product or service provides, then follows up with a price that’s surprisingly good for that value, closing a deal would be easy. 

But in reality, it isn’t always that simple. 

In this episode, I interview Patrick Moorhead, Chief Marketing Officer at Price f(x):

What we talked about:

• When to introduce the pricing conversation into the buyer journey
• Formally asking someone to be your mentor (despite the awkwardness)
• The most overlooked component of the price discussion: feelings
• Finding little quality moments with family can equal an entire vacation

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!