What It Takes to Create a Wildly Successful Podcast [Podcast]

June 8, 2018 Randy Frisch


Should you start a podcast? If you look at the success that some businesses have had from podcasting, the answer may seem obvious. But before you start purchasing equipment and brainstorming a clever intro, take a step back and ask yourself, “Do I have something to say?”

This is the question posed by Joel Comm, co-host of the wildly successful Bad Crypto Podcast. Much like starting a business, the decision to start a podcast should be because you believe in what you’re doing. If you have a message and a passion for sharing it, you’re in a good place to begin.

Joel Comm joins the Content Experience Show to discuss creating a podcast that earned over 3.5 million downloads in less than one year, and how to approach starting one of your own.

In This Episode:

Starting a Podcast

While the Bad Crypto Podcast isn’t Joel’s first, it’s been his most massively successful podcast venture to date. He explains how it's been a matter of pairing the right message with the right content, and delivering it to the right audience at the right time.

“Content is content. It’s finding a way to communicate what it is you want to say to your audience in a way that they want to consume it.” — @joelcomm

How to Approach Sponsorship

Although Joel’s podcast took off rather quickly, there was a time in the beginning when he and his co-host had to seek out and pitch sponsors. He explains how they did this, and how they approach sponsorship now that the podcast has become so successful.

“People email us, or contact us virtually every day asking how they can be on the show.” — @joelcomm

Promoting a Podcast

Once a new episode of the Bad Crypto podcast is released, it gets posted on their blog, as well as distributed through their social media channels. Joel explains how because of the support of their online communities, they’ve had to rely very little on paid advertising, and instead have word of mouth marketing to thank.

“If you've got a message so compelling that others want to share it for you, you've achieved marketing Nirvana.” — @joelcomm

Special Thanks to Our Sponsors:


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About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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