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Six Content Marketing Pros Share What's Wrong With Content Marketing Today [Podcast]

Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip's Content Experience to hear from content pros such as Ann Handley, Andy Crestodina, and Jay Baer on what's broken with content marketing today and how to fix it.

Special Thanks to our Sponsors:

In This Episode:

  • How collaborating and networking leads to more successful content and a flourishing career
  • Why getting your audience to read your content means speaking to them as a peer instead of a brand
  • How relevant content leads to a busy audience finding the time to listen and read it
  • Why execution of good ideas is more important than generation of great ideas

Quotes From This Episode:

“Democratizing content creates a wealth of opportunity to bring in the kind of language, concerns, and solutions that customers actually want to hear about.” —@leeodden

“Marketers tend to think that we are speaking brand-to-customer when instead we should be thinking peer-to-peer.” —@annhandley

“It’s not that they have a shortage of ideas, it’s that they have a shortage of execution.” —@djwaldow

“Learn by reading your own blog.” —@crestodina

“Attribution is important but attribution in context is even more important.” —@HeinzMarketing

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch