How Engagio Is Winning With Email [Podcast]

September 7, 2017 Randy Frisch

Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.

Special Thanks to Our Sponsors:

In This Episode:

  • Why a successful email campaign means keeping sales and marketing on the same page
  • How over-automation leads to a disconnect between brands and their customers
  • Why respecting tiered personas means cutting out the HTML messages beyond a certain level
  • How fewer links to content in emails leads to more engagement

Quotes From This Episode:

“First and foremost, sales and marketing have to be aligned on the same page, sending the same messages, communicating in the same ways.” —@brandon_lee_09

“There’s a time and a place for automation. But when you rely too heavily on automation, you are removing the human element of sales, and that’s what actually gets the deal done.” —@brandon_lee_09

“We don’t send any HTML emails to key personas because we want to spend the time crafting a message that is very personal and very relevant. That’s what wins: personal, relevant and timely. ” —@brandon_lee_09

“We want to do as much we can to raise the awareness in the space, and that means giving away a lot of our best content.” —@brandon_lee_09

“As long as you’re sending that personal, relevant content, using the right channel, that’s the winning strategy.” —@brandon_lee_09

Resources:

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About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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