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Mobilizing your team to adapt your product [podcast]

In this episode of The Marketer’s Journey, I interview Samantha Goldman, VP of Marketing at breather. breather is a company that provides spaces for people to work, so during the pandemic, it’s been more important than ever for them to have a truly strategic marketing leader who knows her team has to be mobilized and able to work collaboratively—wherever they all may be.

Before her time at breather, Samantha held senior marketing roles at Lyft and Castlight Health. In her current role, she is working through the pandemic as breather iterates on their product offerings to keep people everywhere connected.

Key takeaways from this episode:

  • Giving people access is the trait that all tech companies share. Whether it’s access to credit, transportation, healthcare, or office space, technology exists to provide people with access.
  • “When there’s a rocket ship you get on the rocket ship.” Even if it’s not the perfect role, when a grand opportunity knocks, you get on and find a place for yourself.
  • Throughout the pandemic, we have gotten great at working remotely, but the next phase of things will find people trying to figure out how to work in a “hybrid” approach with some people fully remote and some people coming into the office.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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