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Mobilizing your team to adapt your product [podcast]

In this episode of The Marketer’s Journey, I interview Samantha Goldman, VP of Marketing at breather. breather is a company that provides spaces for people to work, so during the pandemic, it’s been more important than ever for them to have a truly strategic marketing leader who knows her team has to be mobilized and able to work collaboratively—wherever they all may be.

Before her time at breather, Samantha held senior marketing roles at Lyft and Castlight Health. In her current role, she is working through the pandemic as breather iterates on their product offerings to keep people everywhere connected.

Key takeaways from this episode:

  • Giving people access is the trait that all tech companies share. Whether it’s access to credit, transportation, healthcare, or office space, technology exists to provide people with access.
  • “When there’s a rocket ship you get on the rocket ship.” Even if it’s not the perfect role, when a grand opportunity knocks, you get on and find a place for yourself.
  • Throughout the pandemic, we have gotten great at working remotely, but the next phase of things will find people trying to figure out how to work in a “hybrid” approach with some people fully remote and some people coming into the office.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch