Brand Experience is an Inside Out Job [Podcast]
To create trust in the buyer’s journey, you have to be consistent. Just as employees have to buy into the brand of their organizations, buyers have to buy into the brand and the product.
On this episode, I interview Julie Springer, CMO at TransUnion, about how to build a consistent brand—and therefore build trust:
What we talked about:
- Your team will fail without a sense of mutual trust
- Brand consistency is everything
- Work/life balance often means ditching your phone