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Leading Brand + Content Strategy with a PR Background [podcast]


Episode Description

On this episode of The Marketer’s Journey, I interview Kristin Treat, VP of Corporate Marketing at Nintex. Kristin took an unusual path to becoming a senior marketing leader. She comes to the table with a PR background having worked over 25 years in PR, and though it’s an unconventional path, the foundations Kristin takes from her background are critically valuable to her as a marketing leader. Messaging and the way we communicate are key pillars of public relations that Kristin focuses on and that have helped her and Nintex find success, especially during the challenging times of the COVID-19 pandemic.

Key Takeaways

  • Success does not have to be complicated: focus on the basics, collaborate and do good work.
  • Have a learning mindset: don’t be an executive who just delegates and attends meetings. Employ a collaborative, learning approach to the day to day in order to never lose touch with the work.
  • Real world examples are so valuable in marketing and just to companies in general. It’s one thing to say “our product can solve your problem” but you need to be able to prove it.
  • It’s often argued that it’s hard to measure ROI with PR (which is true) but PR is really invaluable. PR creates opportunities to advance your brand, your product, your reputation and your messaging.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch