Leading Brand + Content Strategy with a PR Background [podcast]
On this episode of The Marketer’s Journey, I interview Kristin Treat, VP of Corporate Marketing at Nintex. Kristin took an unusual path to becoming a senior marketing leader. She comes to the table with a PR background having worked over 25 years in PR, and though it’s an unconventional path, the foundations Kristin takes from her background are critically valuable to her as a marketing leader. Messaging and the way we communicate are key pillars of public relations that Kristin focuses on and that have helped her and Nintex find success, especially during the challenging times of the COVID-19 pandemic.
- Success does not have to be complicated: focus on the basics, collaborate and do good work.
- Have a learning mindset: don’t be an executive who just delegates and attends meetings. Employ a collaborative, learning approach to the day to day in order to never lose touch with the work.
- Real world examples are so valuable in marketing and just to companies in general. It’s one thing to say “our product can solve your problem” but you need to be able to prove it.
- It’s often argued that it’s hard to measure ROI with PR (which is true) but PR is really invaluable. PR creates opportunities to advance your brand, your product, your reputation and your messaging.