On this episode of The Marketer’s Journey, I interview Karen Peterson, CMO of Lendio. As the largest marketplace for small business loans in the USA, Lendio experienced rapid growth and acceleration due to the COVID-19 pandemic and Karen describes taking on this new role and being at Lendio for these changes as the most exhilarating, challenging and rewarding time. Throughout her career she has always been open to opportunities and employed a willingness to be agile and adaptable. This attitude has led to her doing things like accepting an interim CMO role, moving to a new city to pursue new opportunities, and more. Today we discuss how to build the right modern day marketing team for your business and the key pillars that will be relevant to your specific strategy.
Key takeaways from this episode:
- Wherever you sit you should have a certain hierarchy: customer is number one, then the company, then your team, then an individual. If you keep this in mind, you really can’t go wrong.
- We often think as marketing leaders that our team is made up of the marketers that report into us. We need to also realize that there is “the rest of our team”. This could be the executive team, the board of directors, or other team members at the company. It’s important to give appropriate time to our wider team as well.
- As a CMO, it’s important to come into a new role with framework, pillars and ideas but then you need to apply and customize these ideas to the specific company