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How to Build a Modern Marketing Team for Scale [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Karen Peterson, CMO of Lendio. As the largest marketplace for small business loans in the USA, Lendio experienced rapid growth and acceleration due to the COVID-19 pandemic and Karen describes taking on this new role and being at Lendio for these changes as the most exhilarating, challenging and rewarding time. Throughout her career she has always been open to opportunities and employed a willingness to be agile and adaptable. This attitude has led to her doing things like accepting an interim CMO role, moving to a new city to pursue new opportunities, and more. Today we discuss how to build the right modern day marketing team for your business and the key pillars that will be relevant to your specific strategy.

Key takeaways from this episode:

  • Wherever you sit you should have a certain hierarchy: customer is number one, then the company, then your team, then an individual. If you keep this in mind, you really can’t go wrong.
  • We often think as marketing leaders that our team is made up of the marketers that report into us. We need to also realize that there is “the rest of our team”. This could be the executive team, the board of directors, or other team members at the company. It’s important to give appropriate time to our wider team as well.
  • As a CMO, it’s important to come into a new role with framework, pillars and ideas but then you need to apply and customize these ideas to the specific company

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch