Integrating Content Into the Customer Journey [Podcast]

March 10, 2020 Randy Frisch

Which part of the buyer’s journey is arguably most important and often the least integrated into your team? Content.

I had a stellar conversation about marketing ownership over the entire customer journey with Steven Shapiro, VP of Marketing at CleverTap.

What we talked about:

  • The 4 Ds of taking a hiring chance
  • Integrating content is just one example of how marketing has ownership over the whole customer journey
  • Exercise makes 80 hour work weeks doable

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Follow on Twitter Follow on Linkedin More Content by Randy Frisch
Previous Article
Marketers Thrive on Flexibility [Podcast]
Marketers Thrive on Flexibility [Podcast]

Randy Frisch interviews Peter Isaacson, CMO at Demandbase, about his team’s decision to postpone the ABM In...

Next Article
The Next Wave of B2B Marketing [Podcast]
The Next Wave of B2B Marketing [Podcast]

In this episode of The Marketer's Journey podcast, Randy Frisch chats with Scott Vaughan, Chief Growth Offi...

Looking for more expert advice?

Check out our Influential Opinions video series!

Watch Now