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Integrating Content Into the Customer Journey [Podcast]

Which part of the buyer’s journey is arguably most important and often the least integrated into your team? Content.

I had a stellar conversation about marketing ownership over the entire customer journey with Steven Shapiro, VP of Marketing at CleverTap.

What we talked about:

  • The 4 Ds of taking a hiring chance
  • Integrating content is just one example of how marketing has ownership over the whole customer journey
  • Exercise makes 80 hour work weeks doable

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

Profile Photo of Randy Frisch