The next wave of B2B marketing has arrived.
Marketing and revenue executives are re-thinking their infrastructure, process, and approach to meet changing customer and executive expectations. What worked in the first era of modern marketing, will not deliver in the next era.
In addition to the new era of B2B marketing, we discuss:
- Mapping out a career from VP level to C level
- Encouraging internal change management
- Bringing real innovation back to the B2B space