How to Personalize Outreach for a Buying Committee [Podcast]

January 14, 2020 Randy Frisch

It’s not really a buyer’s funnel anymore. It’s a buyer’s circle—with buying committees sometimes as large at 9 or more people. Which makes things seem pretty impossible to personalize.

In this episode, I interview Meredyth Jensen, Senior Vice President of Marketing and Brand Communications at RGP:

What we talked about:

  • How taking a wandering career path can be highly advantageous
  • Communicating with buyers using the methodology they prefer
  • You can’t be fully present for your team if you’re burned out

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play! 

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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