At DW’s company, there are 60 in sales and 8 in marketing. Yet he counts the marketers as part of sales (and the SDRs as part of marketing). This exemplifies the extent to which marketing IS sales—in other words, smarketing.
What we talked about:
- Why he has 60 salespeople and 8 marketers
- How he’s excited to use tech to influence the buyer experience
- Learning languages, writing plays, DJing, and Hollywood life
Check out these resources we mentioned during the podcast:
- DW and his brother on the Ellen Show