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Is Your Sales to Marketing Ratio 7:1? [Podcast]

At DW’s company, there are 60 in sales and 8 in marketing. Yet he counts the marketers as part of sales (and the SDRs as part of marketing). This exemplifies the extent to which marketing IS sales—in other words, smarketing.

In this episode, I interview Dailius Wilson, VP of Sales and Growth at Get Accept, about how he positions sales and marketing.

What we talked about:

  • Why he has 60 salespeople and 8 marketers
  • How he’s excited to use tech to influence the buyer experience
  • Learning languages, writing plays, DJing, and Hollywood life

Check out these resources we mentioned during the podcast:

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

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