Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.
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In This Episode:
- How to stay involved as a leader without micromanaging
- How to think from the client’s perspective
- How to plan out and justify a content strategy budget with a client
- Why localized content is a vital part of the content strategy
Quotes From This Episode:
“I think it’s easy to focus on shiny objects and the new things that are coming and forget that there’s still an end goal for the clients.” — @MikeCorak
"To understand the customer experience, touchpoints, and what people want is critical. If you can do that, it can really inform the kind of content you're going to make." — @MikeCorak
“If you go the route of content and customer experience first, you uncover a lot of opportunities and end up tying the story together better.” — @MikeCorak
"When you're not taking advantage of all the content opportunities on the local level, you're missing that first impression opportunity." — @MikeCorak
Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.