Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.
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In This Episode:
- How to stay involved as a leader without micromanaging
- How to think from the client’s perspective
- How to plan out and justify a content strategy budget with a client
- Why localized content is a vital part of the content strategy
Quotes From This Episode:
“I think it’s easy to focus on shiny objects and the new things that are coming and forget that there’s still an end goal for the clients.” — @MikeCorak
"To understand the customer experience, touchpoints, and what people want is critical. If you can do that, it can really inform the kind of content you're going to make." — @MikeCorak
“If you go the route of content and customer experience first, you uncover a lot of opportunities and end up tying the story together better.” — @MikeCorak
"When you're not taking advantage of all the content opportunities on the local level, you're missing that first impression opportunity." — @MikeCorak
Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.
About the Author
As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.Follow on Google Plus Follow on Twitter More Content by Randy Frisch