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How Disruptive Advertising Leverages Their Testing for More Meaningful Data [Podcast]

 

Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.

Special Thanks to Our Sponsors:

In This Episode:

  • Why focusing on traffic and “top of funnel” metrics is not the most beneficial
  • How to find more meaningful data when your audience visits your website
  • How to test your audience’s response to different types of content
  • How to more effectively approach persona creation

Quotes From This Episode: 

“If someone only stayed on my website for 10 seconds and they immediately left that’s probably not accomplishing my goal.” — @Chrisdayley

If you have a blog, if you have a website, whatever it is, you should have some kind of action you want your audience to take. — @Chrisdayley

“The frame of mind of someone that just clicked on one of your ads versus somebody that was searching on Google for your type of content is completely different.” — @Chrisdayley

Two to three seconds is all you have to convince someone to stay on your page for longer. — @Chrisdayley

Resources:

Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

Profile Photo of Randy Frisch