Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.
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In This Episode:
- Why focusing on traffic and “top of funnel” metrics is not the most beneficial
- How to find more meaningful data when your audience visits your website
- How to test your audience’s response to different types of content
- How to more effectively approach persona creation
Quotes From This Episode:
“If someone only stayed on my website for 10 seconds and they immediately left that’s probably not accomplishing my goal.” — @Chrisdayley
“If you have a blog, if you have a website, whatever it is, you should have some kind of action you want your audience to take.” — @Chrisdayley
“The frame of mind of someone that just clicked on one of your ads versus somebody that was searching on Google for your type of content is completely different.” — @Chrisdayley
“Two to three seconds is all you have to convince someone to stay on your page for longer.” — @Chrisdayley
Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.
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