Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. 

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• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• How outbound content leads to new customers in unlikely places
• Why becoming a customer's natural choice means answering questions about your role and the emotions associated with it
• How approaching placement without a story pre-written leads to better, more engaging content
• Why finding the best placement means looking at your alignment, sources, and format

Quotes From This Episode:

“A lot of the skills that we’re using are the same, whether it’s in a marketing context or the context of editorial journalism.” — @mdeziel

“If you stay true to the standards of the publication that’s hosting this brand content, then you’re able to see the same kind of performance they see editorially.” — @mdeziel

“If you’re investing the time and money, you want to make sure that you’re creating something that’s going to resonate with that audience.” — @mdeziel

“The real key with native advertising is to make sure it truly fits the context, both aesthetically and from a topic perspective.” — @mdeziel

“Reliable sources are key. They give you third-party credibility that you need when you’re a guest of some other environment.” — @mdeziel

Resources:

• Melanie Deziel on Twitter: @mdeziel
• The Overlap League
• Women Inmates: Why the Male Model Doesn't Work
• The Rise of Native Ads in Digital News Publications

Visit ContentProsPodcast.com for more insights from your favorite content marketers.