Skip to main content
Get the latest content delivered straight to your inbox!
Subscribe

Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Becoming a Top CMO Through Advisory Roles and Disruption [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Meagen Eisenberg, CMO at TripActions. Meagen is a sought after marketing leader who any company would be lucky to have, and interestingly she chose to become CMO at a company centred in the travel industry. Meagen and Randy discuss how Meagen finds time to balance her wide range of advisory roles with her day job and home life, steps her team has taken to find success throughout the pandemic and the role of the marketing team when developing new products.

Key takeaways from this episode:

  • Business advising, or any new challenge can seem daunting but Meagen is able to advise more efficiently after doing it for so long. Companies at various stages in their growth cycle face similar problems and pattern recognition allows her to build models and give faster advice.
  • To choose her roles, Meagen assesses five things: the addressable market, the investors, the team, the ability to execute, and whether she can add value.
  • Marketing and product might seem like very different things but one important thing they have in common is that they’re key for connecting with your customers.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch