On this episode of The Marketer’s Journey, I interview Meagen Eisenberg, CMO at TripActions. Meagen is a sought after marketing leader who any company would be lucky to have, and interestingly she chose to become CMO at a company centred in the travel industry. Meagen and Randy discuss how Meagen finds time to balance her wide range of advisory roles with her day job and home life, steps her team has taken to find success throughout the pandemic and the role of the marketing team when developing new products.
Key takeaways from this episode:
- Business advising, or any new challenge can seem daunting but Meagen is able to advise more efficiently after doing it for so long. Companies at various stages in their growth cycle face similar problems and pattern recognition allows her to build models and give faster advice.
- To choose her roles, Meagen assesses five things: the addressable market, the investors, the team, the ability to execute, and whether she can add value.
- Marketing and product might seem like very different things but one important thing they have in common is that they’re key for connecting with your customers.