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Turning Events into Digital Experiences [podcast]

 

Episode Description

 

On this episode of The Marketer’s Journey, I interview Anthony Kennada, CMO at Hopin. Hopin has exploded into the market, revolutionizing the digital events space. Not even two years after launching in only June of 2019, they raised 400 million dollars and are evaluated at an apparent 5.65 billion dollars. Anthony has always had a passion for events, dating back to prom committee in high school and planning concerts in college. He even left a role at Gainsight to build out an event tech startup but ultimately ended up joining Hopin as their CMO. On today’s episode, Randy and Anthony discuss how to frame your digital events as entertaining experiences and what our post-COVID world holds for the events industry.

Key takeaways from this episode:

  • Relationships are the most important currency in building your career. Value and nurture the people that are going to champion you and build you up throughout your career
  • You can fight Zoom fatigue by considering what would make your event a unique experience. What will differentiate you and get people talking about it?
  • Perfecting the formula for digital events is about packaging things specifically for digital first, not adding in digital as an afterthought, much like the sports industry does--digital viewers may not be as connected with their in-person community but they have a one of a kind viewing experience.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch