On this episode of The Marketer’s Journey, I interview Anthony Kennada, CMO at Hopin. Hopin has exploded into the market, revolutionizing the digital events space. Not even two years after launching in only June of 2019, they raised 400 million dollars and are evaluated at an apparent 5.65 billion dollars. Anthony has always had a passion for events, dating back to prom committee in high school and planning concerts in college. He even left a role at Gainsight to build out an event tech startup but ultimately ended up joining Hopin as their CMO. On today’s episode, Randy and Anthony discuss how to frame your digital events as entertaining experiences and what our post-COVID world holds for the events industry.
Key takeaways from this episode:
- Relationships are the most important currency in building your career. Value and nurture the people that are going to champion you and build you up throughout your career
- You can fight Zoom fatigue by considering what would make your event a unique experience. What will differentiate you and get people talking about it?
- Perfecting the formula for digital events is about packaging things specifically for digital first, not adding in digital as an afterthought, much like the sports industry does--digital viewers may not be as connected with their in-person community but they have a one of a kind viewing experience.