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Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Inspiration

When there's a global pandemic, major industry events are cancelled, and people are looking for answers, what do you do? For the marketing team at risk management company SAI Global, the answer was easy—be there for your customers. They created a virtual event for their prospects and customers using a digital destination in Uberflip. Dubbed Resilience 2020, the virtual summit included six webinars over two days and was flanked with articles and resources to help attendees navigate these uncertain times. They turned unexpected circumstances and immense change into an opportunity to support their customers, clients, and the industry at large.

They included content like articles, videos, and flipbooks alongside on-demand webinars for people to peruse as both a resource center and a virtual event equipped with its own break station. Talk about inspiration. Check it out below: