Now more than ever marketers are looking to connect with their buyers. And with many people self-isolating at home digital content and marketing is increasingly important. It's where you can really connect with your target audience. But it's also where every other brand is trying to connect with that same audience too. So what can you do?
Be more personalized in your efforts. Personalization doesn't have to mean using the person's first name in an email subject line, or company name in an ad. Personalization can simply mean relevance and it can help you stand out in a sea of people and brands seeking your audience's attention.
If you're interested in understanding how to personalize your marketing efforts in 2020, check out this guide.
As a teaser, here's a look at some of the cool tips and visuals you can expect:
If you're serious about personalization, it's worth a read.