Inspiration
Here's a pretty cool twist on your run-of-the-mill interview series. Mixpanel put together a collection of stories of marketing leaders (VPs, Global Heads, and CMOs) and the data-driven customer experiences they've created.
By using colorful illustrations and parallax scroll, they've taken what could be a dry topic or format and put a vibrant, fresh spin on it that makes it both engaging to read and interact with but also something to aspire to.
Each "headshot" opens up to a story about an individual marketing leader and the interview takes shape as a focus-friendly digestible profile with tweetable quotes.
While this experience is amazing online, it may not be the right format to keep and share. I personally bookmark these amazing content experiences, but be considerate to all, Mixpanel put a downloadable PDF of the entire series behind a form. A nice touch to cater to different tastes.