Our lawyers made us do this.

👏...👏...👏

This subject line deserves a round of applause in and of itself.

It takes a lot of creativity and humor to make a privacy email fun, cheeky, shareworthy. And the marketing team at Gong.io did just that with this simple but effective email.

The subject line alone garnered a 39.5% open rate, which is quite impressive when you consider it's sent to tens of thousands of people.

Their approach underlines the fact that their audience is surely sick of receiving these types of emails so while it's still a necessary send (laws and stuff), they're going to give the reader a little payoff. And a little pick-me-up in their regular workday. Complete with a Britney gif. #GOALS

Are there any emails, campaigns, content, or experiences that you find inspiring? Send 'em my way!