Earlier this year, we put together this MOFU campaign to appeal to both prospects and customers. For prospects, we wanted to get people interested in our platform by showing them all the ways you could think outside the box with your marketing (and Uberflip). For customers, we wanted to (again!) challenge them to think outside the box in the ways in which they were using Uberflip. So we put together a pretty cool content experience to show them.

We had a suite of ads running personalized to the account and a direct mail piece that we were especially proud of. In it, our co-founders shared a message that prompted the recipient to visit the digital destination.

By all accounts, it was a well-crafted thoughtful and personalized campaign. But one of the first social engagements we received was less than stellar. 

It was the first time we had done anything like this video mailer and had received this kind of negative feedback. But we learned from it. And while some might think this was a fail, we saw it as an opportunity to do better and be better. 

I'm sharing this story not to shine a spotlight on what some might call a "marketing fail," but to inspire others to try. And if you fail, you'll learn from those mistakes, and by golly, with those learnings, you can cut a clear path to success.