Inspiration
Ceros has always had slick marketing. But their newsletter tops my list as a must explore on those Tuesday afternoons when I just want a break from the everyday.
Yes, they're an interactive or experiential content platform and they help marketers create content that moves, shimmies, and shakes to capture your attention, so perhaps they have a leg up. But I still think there's something so genius about their approach. If you haven't read it, Ceros puts out the Ceros Inspire newsletter that highlights "the best experiential content the web has to offer, which translates into three of their customers' interactive content. When their customers are creating super-cool experiential content using their platform, the hard work here lies in simply choosing which few to highlight. They also get to show off their platform in the wild to a bunch of engaged subscribers and prospective customers.
They also put together another newsletter called Ceros Originals that is all original experiential content created by their team. And the CTA they use to entice you to subscribe is honestly divine.
Love that it's an Overlay. Love that it's animated. Love, love, love.