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How to personalize your marketing campaigns without getting overwhelmed

Published Date
Author Christine Otsuka

In this "How To" speaker series, strategic marketing leaders share their best tips for solving everyday marketing challenges. 

This episode features Hillary Lupo Carpio, Director of Account-Based Marketing at Snowflake. In it, Hillary shares her 7-step process for personalizing marketing campaigns. It's an area a lot of marketers feel overwhelmed by, but Hillary breaks it down into manageable chunks. 

Looking for even more personalization inspo? Check out our Big Book of Personalized Marketing Examples. 

You can also check out her full-length (30-minute) presentation Cut Though the Content Clutter: a 3-Tier Strategy to Personalization at Scale on-demand.

About the Author

Christine is an experience-obsessed marketer. She was Uberflip's Director of Content, where creating engaging content experiences for marketers was a challenge she accepted daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

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