In this "How To" speaker series, strategic marketing leaders share their best tips for solving everyday marketing challenges. 

This episode features Hillary Lupo Carpio, Director of Account-Based Marketing at Snowflake. In it, Hillary shares her 7-step process for personalizing marketing campaigns. It's an area a lot of marketers feel overwhelmed by, but Hillary breaks it down into manageable chunks. 

Looking for even more personalization inspo? Check out our Big Book of Personalized Marketing Examples. 

You can also check out her full-length (30-minute) presentation Cut Though the Content Clutter: a 3-Tier Strategy to Personalization at Scale on-demand.