Skip to main content


Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

How to build trust between marketing and sales

In this "How To" speaker series, strategic marketing leaders share their best tips for solving everyday marketing challenges. 

This episode features Ryan Bonnici, CMO at G2. In it, Ryan shares a step-by-step guide to building trust between the marketing and sales department—something most marketers struggle with and all aim to improve. 

About the Author

Christine is an experience-obsessed marketer. She was Uberflip's Director of Content, where creating engaging content experiences for marketers was a challenge she accepted daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

Profile Photo of Christine Otsuka